Jen Merkel
Please consider this article for your website or newsletter - printed or virtual. Permission to reprint if byline stays intact and links are activated on the Internet. You may make minor formatting changes or correct any typos. If you use it, please notify me and send a copy of your publication.
TITLE: 10 Easy Ways To Promote Your Website For Cheap Or Free
AUTHOR: Jen Merkel, Freelance Writer
WORD COUNT: 1,482
URL: http://jenmerkel.bravehost.com
Mailto: jen.merkel@cox.net
"10 Easy Ways To Promote Your Website For Cheap Or Free"
© 2004 Jen Merkel
You've built your website and you're quite proud of it. The graphics look nice, it has a few interesting pieces of information and it showcases your subject perfectly. But how do you draw people to it and get that hit counter climbing without breaking the bank? You've got your meta tags in place but you just can't afford to pay the humungous fee to be a featured advertiser on a mega-search engine. Here are a few easy and quick ways to publicize your website which are either cheap or free.
1. Link Exchanges
One of the most effective ways to get traffic moving into your site is to list it as a link on other sites of interest to your target market. If you don't already know of another site similar to yours, just do a Google search using a few appropriate keywords. By using Google to do a search on the words "link exchange" you will also find entire sites - some free, some with a fee - with directories of sites willing to exchange links. Once you find a site, see if they have a links page and scan it to make sure yours would be a good fit. Usually instructions on exchanging links are somewhere on the website, but if they're not simply e-mail the webmaster or site owner and ask if they have a link exchange program. Be sure your site does not compete with theirs. After all, you will have to reciprocate with a link to their site on your own. Corporate sites don't normally do link exchanges, you will have much better luck with a site owned by an individual or small business. If you don't have a banner, you can create one for free online. A very user-friendly site for this is www.addesigner.com, but there are several others out there as well.
2. Join a Web-Ring
Web-Rings are a way of driving traffic to your site from others similar to yours. You simply place a web-ring banner on your home page using specified HTML code and you're automatically part of the network. When a visitor clicks on the web-ring banner at one member's site, they are directed to the next site in the web-ring, potentially yours. There are some things to consider when joining a web-ring. For example, when one of your site's viewers clicks on your web-ring banner, they are being directed off your site onto someone else's. If you join a web-ring, find one matching the interests of your target market that doesn't have a large number of members competing with you. For example, if your site sells aquariums, join a site for tropical fish enthusiasts rather than one with for people who sell pet products.
3. Host a Contest
Everyone loves to win a contest, and if yours offers something of value to your target market you can spark a lot of interest. The prize doesn't have to be big - maybe a $10.00 gift certificate, a set of books, a pretty piece of jewelry you purchased on closeout, or of course one of your products. You may be able to get prize donations from your link partners or others in your network simply by offering them credit and a link on your site throughout the contest. It's also smart to offer extra entries to a contestant if they refer someone else - word of mouth (or e-mail) is extremely powerful!
4. Win an Award
This may take some legwork on your part, but it could be well worth it in the end. If your site is rich in content and appealing to the eye, you have a good chance of winning some sort of web award. Simply do your Google search on "website award" or "site of the day" and research the links for application procedures. If you win, the payoff will be the privilege of posting an award banner on your home page for all to see. The site hosting the award will literally be sending visitors to you by way of a link.
5. Put a Link in Your Signature Line
The easiest and quickest way to get publicity for your site is to put a link in your signature line. Every e-mail you send will announce your site, and including an enticing one-line ad such as "enter our contest to win a $10.00 gift certificate" will likely increase your traffic.
6. Join an E-mail Group
In case you aren't familiar with e-mail groups, they are basically networks of people with a common interest or purpose, using e-mail to communicate to each other. Using a single e-mail address, you can send a message to a whole group of people with interests similar to yours. Rest assured, no matter what your target market is, there is an e-mail group for it. It is important to keep in mind that most frown upon advertising and all ban spamming, however you are usually allowed to put a link in your signature line and make special announcements. Just be sure you actually contribute to the discussion - don't just assume you can use the list for free advertising or you will be shunned very quickly. Two of the most popular websites for e-mail groups are Yahoo Groups (http://groups.yahoo.com) and Topica (http://www.topica.com), both of which offer free memberships.
7. Publish a Newsletter
It can be sent daily, weekly, bi-weekly or monthly, but be sure you send it out on a regular basis. Mine is published weekly on Fridays without fail. My readers have learned to look for it and I'd never consider letting them down by missing a deadline. Aside from being consistent, it is a cardinal rule to offer something of value to your readership. Don't use it solely as a venue for advertising - there are plenty of places to put text links and banner ads within it. To maintain readers, you will need to include some helpful information as well. If you aren't much of a writer, there are articles available on the web that are free for publication, providing you include a link to the writer's website and a promotional paragraph. If you have a hard time finding these, consider posting a call for submissions on writers' websites offering $5.00 and free promotion via a byline. You will be pleasantly surprised how many people respond with fresh and well-written ideas.
8. Purchase Advertising
Think advertising is expensive? Think again. There are countless inexpensive opportunities for advertising on the Internet. Start by looking for sites which target the same market you do, providing they don't directly compete with yours. Chances are they have a link for people interested in advertising on their site. If you can't find it, simply e-mail the webmaster or site owner and inquire. Another option is to do a search on eBay. Many sites put banner ad placement on auction. You can find ad spots on eBay for as little as $5.99, but remember, it is an auction, and someone could easily beat you out. I recently saw a banner ad auction get up to $269.00. Don't forget however, because it's an auction, you have the power to limit the amount you will pay a your maximum bid. It is important to have a banner ready to go, since you will usually need to obtain permission from the website's owner before bidding on the auction. Always read the terms of the auction carefully, to make sure you understand the dates your banner will be up and exactly where it will be placed.
9. Promoting Your Business Using an Online Network
Just starting to catch on is a unique way to network with other small businesses by way of shared advertising. The basic idea is to swap business cards, flyers, or coupons (called "fillers") for your site with other small business owners. They will put your fillers in their customer orders and you will put their fillers in your orders. Many groups put together bags or packs with a compilation of member fillers along with other goodies the recipient will enjoy. These can be given out at area businesses, schools, day care centers, parties... the list is endless. If you have trouble finding a networking group think about starting one of your own.
10. Write an Article
With a little work and a free morning, you should be able to put together a couple of paragraphs for a "how-to" piece on your area of expertise. Just be certain it somehow relates to your website. Use your article in your own newsletter or search on writers' websites for sites or e-zines looking for articles that may be a good fit for your piece. Whether or not they pay for publication they will be an excellent way to get the word out about your site. Just be sure to keep your byline brief and don't reference your website within your article unless absolutely necessary.
Jen Merkel is a freelance writer living in Chandler, Arizona with her husband and two children. Working from her virtual office, Jen offers business writing services (press releases, proposals, etc.) as well as assistance with meeting and incentive planning. Please visit her website at http://jenmerkel.bravehost.com or send her an email at jen.merkel@cox.net.
Jen Merkel lives in Chandler, Arizona with her husband and two children. Working from her virtual office, she offers business writing services (such as press releases, reports and proposals) as well as meeting planning assistance. Please visit her website at http://jenmerkel.bravehost.com or email her at jen.merkel@cox.net.
Precious Stones - The Big Five Part 3 The Sapphire
Sam Serio
The sapphire, protector of the innocent, celestial guardian of truth, bringer of health and youth, symbol of the heavens and birthstone for the month of September, is in fact the same stone as the ruby, the mineral corundum.
The blue corundum, ranging in color from the lightest blue to deep blue and black, is the same stone as the ruby, the only difference being in the color. The choicest color is the soft velvety blue, approaching the cornflower in shade and exhibiting that color vividly by artificial as well as by natural light. The deeper-colored stones are known as male, and the light-colored ones as female sapphires. Although choice sapphires are rare, a much greater quantity of good and large stones are to be had than of rubies, and therefore the price of a large sapphire does not advance in the same proportion as the price of a large ruby.
The word "sapphire" which means blue is of the same form in nearly all the early tongues, thus showing that they were in use by the ancients. Sapphires are found in many parts of the world and are usually found in the same locality as the ruby. The largest number and finest quality of these stones come from Thailand and India, and are found and recovered in much the same way as the ruby.
The sapphire is next to the diamond in hardness and it is this quality that makes it impervious to wear and insures its sharp edges and corners against years of use. Like the ruby the value of the sapphire is determined by its color. The finest stones are a deep blue and the deeper the color the more highly it is prized if its translucency is not impaired. Although the sapphire with its many shades of blue is considered the most desirable stone, it is also found in other colors such as red, green, yellow and pink.
The Oriental emerald or green sapphire does not approach the beryl or true emerald in depth of color, but because of its superior hardness and brilliancy, added to its extreme rarity, it is the most valuable of green gems. The Oriental amethyst or purple sapphire sometimes reflects a red color by artificial light, and is valued highly as a gem stone; the common amethyst is softer, less brilliant, and loses by artificial light. The various other colored sapphires, such as yellow or Oriental topaz, light green or Oriental aquamarine, greenish-yellow or Oriental chrysolite, and aurora red or Oriental hyacinth, are all valuable as gem stones when they are pure, well cut, and have pronounced colors-in fact, the name Oriental is given to distinguish the corundums from the less valuable minerals of the same colors which they resemble, but which they greatly surpass in beauty and value because of their brilliancy and superior hardness.
Asterias or star stones are corundums of three different colors; the star sapphire proper is a grayish blue, the star ruby red, and the star topaz yellow. These stones are usually cut cabochon or convex, and display under the rays of the sun, or when exposed to one candle or other artificial light, a beautiful star with six points. This star is produced by foreign substances in the corundum, and the lapidary brings about the regular effect by cutting a pointed carbuncle so that the center of the star begins at the apex, and the six bright stripes radiate to the base of the stone. The bright lines of the star following the light move over the surface of the stone and produce a remarkable effect. These stones are amongst the most wonderful of mineral productions, and good specimens are very valuable. The corundum cat's-eye, called Oriental girasol or sunstone, has a bluish, reddish, or yellowish reflection of light of a lighter shade than the stone itself, and which moves on the convex surface of the stone like the lines of a star stone.
To this day, sapphire is one of the most important members of the family of gems and is certainly one of the most favored by jewelry artisans worldwide. Consequently, there is more "hanky-panky" with treatments, alteration of color and various other techniques to disguise or improve flaws etc., than almost any other precious stone. Buyer beware of bargains that look "too good to be true". Deal with reputable jewelers both online and offline. The sapphire is the birthstone for September.
For more information on jewelry and gemstones, we cordially invite you to visit www.morninglightjewelry.com to pick up your FREE copy of "How To Buy Jewelry And Gemstones Without Being Ripped Off." This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at www.morninglightjewelry.com.